Icon Modern Adds Studio REO as Furniture Rep Group Partner

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The partnership expands the Chicago-based custom contract furniture manufacturer beyond the Midwest market into New York, New Jersey and Connecticut, with New York City-based Studio

CHICAGO, IL, September 28, 2021 – Icon Modern, a custom contract furniture manufacturer in Chicago, IL announced a formal partnership with contract furniture rep group Studio REO which provides furniture and decorative fabrication, art curation and fabrication, and seating for vertical markets including Workplace and Hospitality. The partnership brings a new territory to Icon Modern’s reach, expanding from the Midwest into the New York Tri-State area.


Icon Modern’s custom products are rooted in sustainability, featuring commercial-grade tables handcrafted from local urban trees that are diverted from landfill. Other products include reception desks, space dividers, planters and found objects – all of which are completely customizable for a truly one-of-a-kind design.

Rocky Levy, co-founder of Icon Modern said, “There is a growing demand for custom furniture in the commercial industry with very few players that can fulfill large-scale projects the way that we do. Our team of design experts combined with our broad capabilities and versatile materiality has helped us grow into one of the leading custom manufacturers in the Midwest. We are excited to partner with Studio REO and bring our unique offering to a new region, offering more designers the creative freedom to bring their ideas to life.”

Design industry veteran Richard Odom founded Studio REO in 2019 after 20 years in procurement. Noticing what was missing in the industry, he formed the company and brought on manufacturers that emphasized an innovative approach to design, sustainable materials, craftsmanship, and technology.

Richard added of the partnership, “Icon Modern’s focus on telling stories through sustainable custom furniture aligns perfectly with our passion for manufacturers that are at the forefront of design and creativity. We are thrilled to have them join our line-up of innovative brands.”

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